The Newsletter is essentially a guide intended to provide students or faculty with resources that will help them complete their research task. It is designed to lead the user through the process of researching a specific topic, or any topic in a given field or discipline, usually in a systematic, step-by-step way, making use of the best finding tools the library has to offer. This is also sometimes called a Research Guide or a Pathfinder. The goal is to gather all of the most useful, relevant, reliable and authoritative resources on a variety of academic, work-related or general-interest topics.
We use the Newsletters as marketing, so we like them to be bold, catchy, clean, and informative. It brings attention to lesser known resources and drives interest toward the library.
Best Practices for Designing an Engaging Newsletter:
Focus on flow. “Flow” is an important concept in design. Since this newsletter is designed in a vertical fashion, you want it to flow, both cognitively and visually, from the top down. Check out this example from Kitchen Cabinet Kings. Notice how the infographic flows freely from one section to the next. This is possible because of borders and other separating design elements. The Newletter, although not an infographic, can be designed this way as well. Keep sections simple, text light, and give separation for different sections.
White space. The graphic term, "white space," refers to utilizing blank areas in your design to give the reader rest from the visual presentation. This creates a clean, uncluttered document.
Fonts. Most people don’t think twice about typography. They simply select the first font that looks good. However, typography is actually one of the single most important elements. If you have to use small text, use it sparingly. Make sure you use no more than 2 fonts per design.
Simple color schemes rule. It may seem simple, but the color scheme you select will go a long way toward the draw and usefulness of newsletter. As a general rule of thumb, try to use a simple color scheme that somehow relates to our brand’s colors. Don't use florescent colors, and stick to 2-3 complementary colors per design.
Minimalism reigns supreme. If you find yourself with too much information, look for ways to cut text. Can something be represented visually? Does it really need a description?
Contact details. Be sure to put down how to reach a librarian (Carrie's contact info is fine).
Some good tips:
CANVA design tutorials:
The following Newsletter is a sample of the work I'd like you to complete. This does not contain the full work you are required to submit, but it will give you a general idea of what I'm looking for in a Newsletter.
The process for completing this 3-week projects will be: